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Alfa Mito

Alfa Mito

Mobext

http://alfamito.mobi

Brief:

To build an engaging mobile site to promote the new Alfa Romeo Mito launch. This project needed to be delivered on the tightest of deadlines with the site looking sleek and attractive. Downloadable Videos, Ringtones and Wallpapers were to be used to further promote the Alfa Romeo brand. This site was also to be promoted across Europe and therefore needed to support multiple languages with region specific settings.

What Wapple did:

We were able to achieve an excellent turnaround time on this project with it being delivered both on time and within budget. We developed a range of interesting features specifically for this site including multi language graphics an extension to our multi language text capability. This site uses Wapple Canvas's full feature set while allowing for different experiences to be offered based on region. Users are given the site in their native language but a menu offers the option to change language as needed. Using the gallery functionality, promotional content was offered to site visitors as a free download.

Result:

The site was launched on schedule and was well received by the client, the target audience and Alfa Romeo, so much so that the site has continued on even after the launch and is now promoted on the official Mito brochure using the QR code generated by Wapple Canvas™.

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