Mobile Web News

Wapple joins world's leading publishers to extend mobile revenues

Posted on: 24th Oct 2011

Wapple joins world's leading publishers to extend mobile revenues

Wapple has become one of the founder members of the Publisher Annex global industry group that helps publishers extend their revenue opportunities into mobile.

The initiative from Mocean Mobile, the standard in mobile ad serviing, brings together best-of-bread mobile web and app developers to guide publishers on how to build the best sites for mobile monetisation and engaging mobile audiences. The Publisher Annex is best equipped to develop solutions for publishers experiencing more than 10 million page views per month from mobile devices.

"Mobile web publishing is going to the next level and the Mocean Mobile initiative is key to the ongoing growth of the industry. We are delighted to be part of Publisher Annex, which we believe will be hugely successful", said Rich Holdsworth, Wapple CEO.

Wapple will collaborate on regular initiatives such as white papers, regional presentations and direct consultations to large-scale publishers looking to improve their current mobile web or app presence, or to enter into the space for the first time.

About Wapple

Formed in 2004, Wapple provides a technology platform for creating high quality mobile websites, applications and marketing campaigns that are optimised for every mobile device, on any network, anywhere in the world.

Canvas, the award-winning mobile site builder and marketing platform, enables its users to create highly functional, dynamic and measurable mobile websites and campaigns though an advanced user interface
Architect is a mobile web development toolkit that allows any existing web content, sites and applications to be output in a mobile-friendly format
Exhibit is a mobile device & browser profiler and delivery technology that ensures sites built in Canvas or developed using Architect are automatically optimised and displayed perfectly on any mobile web device

The Developer Program allows members to access Wapple community tutorials, videos, case-studies and forums to accelerate learning and knowledge as well as being able to utilise the company's suite of products listed above.

Wapple's Professional Services department includes mobile marketing campaigns, bespoke consultancy and application deployment